About Us

Visit Rodeo is your guide to Rodeo Drive, the world-famous shopping street in the heart of Beverly Hills, California 90210. For decades this three-block stretch has been a symbol of style, craftsmanship and Southern California glamour, and we created this site to help you get the most out of it.

We showcase the stores on and around Rodeo Drive, from legendary fashion houses, jewelers and watchmakers to boutiques, galleries, salons and restaurants tucked along the side streets and courtyards. Each business has its own page so you can see what it offers, how to find it, and what other visitors think.

Rodeo is about more than shopping. Visit Rodeo also keeps track of what is going on: new store openings, seasonal events, holiday displays, fashion happenings and local news. Whether you are planning a first visit, showing out-of-town guests around, or you have lived nearby for years, we point you to where to eat, what to see and what to do while you are here.

Our writers and guest bloggers are people who know and love Beverly Hills, and we welcome stories and tips from local businesses and fans of the neighborhood. If you would like to share yours, or if you own a business on or near Rodeo Drive and want to be featured, please get in touch through our contact page.